We fix the technical sprawl, build collection pages around real demand, improve your product and Shopping data, and make your store easier for Google and AI platforms to understand. From $999/mo, no setup fees, no contracts.
Illustrative sample data - not a scan of your store
Your store is not ten pages. It is a living system of products, collections, variants, filters, and feeds - and it multiplies on its own.
Every filter combination, sort order, and variant can spawn another URL. Add pagination, internal search, tracking parameters, and products you discontinued two seasons ago, and a catalog of 500 products can present tens of thousands of crawlable paths. Left alone, those paths compete with each other: authority splits across near-identical pages, crawl budget gets spent re-reading noise, and the collection page you actually want to rank is buried under the mess.
Not every one of those URLs is a problem. A filter with genuine search demand and unique inventory can be a valuable landing page. The right treatment depends on search demand, uniqueness, crawl behaviour, and how your platform builds the URL - which is exactly why blanket rules fail here.
Ecommerce SEO is not “regular SEO with more pages.” It is controlling a living catalog at scale.
Seven things we check on every store, and what we do about each. These are illustrative findings - your audit reports what is actually on your catalog.
Impact area: Consolidates authority on the pages meant to rank
Illustrative finding - your audit reports what is actually on your store
Impact area: Opens a new head-term entry point
Illustrative finding - your audit reports what is actually on your store
Impact area: Improves eligibility for richer results
Illustrative finding - your audit reports what is actually on your store
Impact area: Protects product distribution
Illustrative finding - your audit reports what is actually on your store
Impact area: Catches demand earlier in the buying cycle
Illustrative finding - your audit reports what is actually on your store
Impact area: Turns existing sessions into orders
Illustrative finding - your audit reports what is actually on your store
Impact area: Makes an unmeasured channel visible
Illustrative finding - your audit reports what is actually on your store
Not a checklist. Catalog architecture makes discovery possible, discovery earns qualified product traffic, distribution widens the surface, and conversion turns it into revenue - which re-prioritizes the next cycle.
Control what gets crawled, what gets indexed, and what consolidates - so the catalog stops competing with itself.
A clean catalog is what makes demand capture possible
Map what shoppers actually search, then build the pages that match it - usually collections, not SKUs.
Demand needs distribution to reach the whole surface
Your feed is part of your search presence. Product data decides where you are eligible to appear.
Visibility only counts once it converts
Ranking a page that does not convert is not growth. We prioritize the pages closest to revenue.
Revenue data re-prioritizes the next catalog cycle
Shoppers search “womens trail running shoes,” not your SKU number. Every collection is a potential search landing page - and most stores ship them as a bare product grid.
Illustrative wireframes - not a screenshot of a real store
Each platform creates its own routing, duplication, and feed patterns. We work with yours rather than against it.
Fast to launch and hard to break, which is exactly why its default catalog routing quietly creates work for you.
Shopify can reach the same product through more than one path. We decide which path is canonical and make the internal linking agree with it.
Default canonical handling covers the common cases. The edge cases - collection-scoped product URLs, tag pages - are where authority leaks.
Variants are query parameters here. Whether they should be crawlable depends on whether anyone searches for them.
Theme code and render-blocking assets set your Core Web Vitals ceiling before a single app loads.
Every app adds scripts and sometimes markup. We audit what they inject, including duplicate schema.
Collections ship as a bare product grid. The ranking version needs real supporting content.
The native sync is convenient and not always complete. We check what it actually sends.
Shopify will not build topical internal links for you. That is manual, deliberate work.
The most flexible option, which means the catalog can be shaped correctly - or expand without anyone noticing.
Categories, tags, and attribute archives can each generate crawlable pages. Most stores need only some of them indexed.
Attributes drive both filtering and feed quality. Modelled loosely, they weaken both at once.
Two plugins emitting product schema is common, and conflicting markup is worse than none.
Filter and sort parameters multiply fast on WooCommerce. Crawl paths need deliberate control.
Woo is only as fast as what it runs on. Hosting and caching are ranking factors here, not IT trivia.
We consolidate to one correct source of product markup rather than layering another plugin on top.
Tag archives are the classic Woo index-bloat source. They are useful when they earn it, noise when they do not.
Past a few thousand products, crawl efficiency stops being theory and starts deciding what gets seen.
Strong catalog fundamentals out of the box, with scaling questions that show up as the product count climbs.
Depth is a ranking decision. Deeply nested categories are harder to crawl and harder to link to.
Faceted browsing is powerful and generates combinations. We decide which deserve to be crawlable.
Catalog changes mean URL changes. Redirects are where earned rankings are kept or lost.
Variant and option modelling drives both on-site UX and feed grouping.
Feed values must agree with the live page. Drift between them creates product issues.
Stock themes vary. We measure rather than assume.
Built-in markup is a starting point; completeness is what earns richer results.
Templates must hold up at ten times the products. We build for the catalog you are growing into.
Feed quality is visibility work, not administrative cleanup. Product data decides where you are eligible to appear - and it drifts quietly between audits.
Feed values must stay accurate and aligned with your website: when the feed and the landing page disagree on price or availability, that is a product issue waiting to happen. Fixing feeds does not guarantee rankings, free listings, ad performance, or approval - those are Google's decisions, and its requirements change. That is why monitoring is part of the plan rather than a one-time cleanup.
Product research now starts in a dozen places - and increasingly, in an assistant that names three stores and stops.
best trail running shoes for wide feet
For wide feet on trails, look for a roomy toe box and a stable outsole. Cactus Trail Co. carries several wide-fit options and publishes a fit guide comparing them by width and terrain.
Illustrative example with an invented store - not real AI output, and not a promise of placement
Nobody controls what an assistant says. What we can do is improve eligibility, strengthen machine-readable context, and measure how your category is answered.
Catalogs change every week: products launch, sell out, and get retired. The work is a loop, not a project with an end date.
Search Console, analytics, catalog health, feed status, and AI-visibility checks.
Rank the work by commercial opportunity - the pages closest to revenue, not the longest task list.
Indexation changes, technical repairs, product data, internal links, feed issues.
Collection pages, product optimization, buying guides, comparisons.
Confirm the change did what it was supposed to. Indexation and feed fixes are verified, not assumed.
Feed the results back in, then re-prioritize the next cycle.
The loop is prioritized by commercial opportunity, not by task count. A month where we fix one collection that drives revenue beats a month where we tick forty boxes that do not. You see what we chose and why.
This is a plan of work, not a promise of results. Ninety days is enough to fix what is broken, ship real pages, and see early movement on the fastest-responding work. Anyone attaching a revenue guarantee to a date is guessing.
We have no ecommerce case study to show you yet, and we do not publish invented client results. So instead of a success story, here is the arithmetic - put your own numbers in.
You choose this number. It is not a target we are proposing.
This is arithmetic, not a forecast. It multiplies numbers you entered - sessions x conversion rate x average order value - and applies an increase you chose yourself. It is a planning illustration to help size whether organic is worth your attention. It is not a prediction, a benchmark, or a guarantee of results, and it assumes conversion rate and order value hold steady, which real traffic rarely does.
Two plans. The honest dividing line is what your store is doing today - not what you hope it does next year.
The dividing line is roughly $25K/mo revenue or a 500+ product catalog. Above either, full coverage tends to pay for itself.
Advisory only - this does not change pricing or commit either of us to anything. The free audit is where we give you a real recommendation. Get the audit instead.
Full catalog, fully optimized.
For stores doing roughly $25K+/mo.
Scale my storeThe on-ramp for smaller stores.
Built to outgrow: step up to Growth as revenue grows.
Start with EssentialsNot selling online? The website + SEO plans start at $299/mo with a modern rebuild and hosting included. Multi-store or multi-market? Let's talk.
Keep them. Paid buys you a position for as long as you keep paying; organic earns one that keeps returning. Most stores we talk to are renting every customer, so the moment budget pauses, discovery stops. The two also feed each other: the product data that fixes your feed is the same data that helps organic listings, and Search Console tells you which terms are worth bidding on.
Completeness and accuracy. Platform markup usually covers the basics on a good day, but variant relationships, availability, and price often drift from what the page actually shows - and two apps emitting competing schema is worse than one emitting none. We consolidate to one correct source and validate at template level, so a fix holds across the whole catalog.
No, and any agency promising that is describing a billing model, not a strategy. Revenue in a catalog is concentrated. We fix things at template level so every product benefits, then hand-optimize the products and collections carrying the revenue. Essentials caps this deliberately at your top 50 products plus all collections; Growth covers the full catalog.
Not as part of these plans. Your storefront is a working system you have already invested in, so the money goes into ranking the catalog instead. We give conversion and merchandising recommendations, and your team or ours can implement them. If your store genuinely needs a rebuild, we will say so and scope it separately rather than quietly bill it monthly.
Regularly, and it is often the fastest setup. We write the specification, explain the reasoning, and review the result. You keep the developer who knows your codebase; we bring the search judgment. If you have no developer, we can implement within the scope of your plan.
It depends on whether the demand still exists. A product with search demand and a successor gets redirected to the closest match. A seasonal item returning next year usually stays with clear availability signals. A dead SKU with no demand and no successor is retired properly. Deleting them all is how stores throw away earned rankings; keeping them all is how catalogs bloat.
Yes - it is part of both ecommerce plans. We work through disapprovals and warnings, align feed attributes with landing-page data, and monitor for drift. What we will not do is promise approval or reinstatement: those are Google's decisions against requirements that change, and ongoing monitoring is the honest answer rather than a one-time cleanup.
Search demand first, then how well it matches what you actually stock and margin on. A collection is worth building when real people search the category, you have the products to satisfy it, and no page currently answers it well. We show you the shortlist and the reasoning before anything gets built.
For priority products, yes - within your plan's content scope. We do not mass-generate thousands of descriptions nobody reads. Content goes where it changes a decision: the products and collections carrying revenue, plus the guides and comparisons that catch demand earlier.
Organic sessions, then what they do. We report on organic revenue and orders, which collections and products earn them, and how that changes month over month - not just rankings. Rankings are a leading indicator; revenue is the point. We agree on the measurement setup in the first 30 days so the baseline is real.
No, and nobody credible can - Google's results are not for sale and nobody controls them. What we commit to is the work, the reasoning, and honest reporting on what moved. If someone guarantees you a position, ask what happens when they miss it.
Collection pages and feed fixes tend to move first, often inside a couple of months. Competitive category rankings against established marketplaces take longer. The free audit gives you a real timeline for your catalog and category rather than a number designed to close you.
We'll show you where products and collections are losing visibility, which opportunities deserve attention first, and what a practical growth plan would look like. No pressure, no contracts.
Prefer to talk now? Call (480) 400-4493.
