Know which marketing actually pays.
You pay for ads, SEO and a Google profile — and when the phone rings, nobody knows which one deserves the credit. Lead source tracking stamps every lead with what sent it: the exact page, the ad campaign, the profile call, even an AI recommendation. Included on every website plan from $299/mo, no contracts.
No extra dashboard to check — the answer sits on every contact record in your CRM.
- Dana M.Form · 9:42 PMWebsite · /pricing
- (480) 555-0114Missed call · 12:04 PMGoogle Business Profile
- R. OrtizForm · 8:15 AMGoogle Ads · spring-tune-up
- K. WhitmanForm · 4:31 PMAI search · ChatGPT
Half your marketing works. This tells you which half.
Every owner eventually asks the same question at renewal time: is this actually bringing in work? And the honest answer, at most businesses, is a shrug. Visit counts do not settle it — a thousand visits that produce no calls lose to a hundred that produce six jobs. Asking customers "how did you hear about us?" does not settle it either; everybody says Google.
The only thing that settles it is a lead list where every entry carries its source, kept automatically, from the first second. That is what this is. Not another analytics report to interpret — a stamp on every real enquiry, so the next time an ad rep, a directory or your own gut asks for budget, you answer from evidence.
What lead source tracking does.
Every lead stamped at the front door
The moment a lead arrives — form, call, or chat — the source that sent it is recorded on the contact. Not reconstructed later from memory. Recorded, automatically, while it is still true.
Forms remember the exact page
A lead from your pricing page and a lead from your Phoenix page are different signals. Every form submission carries the page it came from, down to the city page or blog post.
Ads tracked to the campaign
We set up the campaign tagging on your ads, so a paid click arrives labeled with the campaign that bought it — and gets marked as an ad lead in your CRM. You see which campaigns produce leads, not just clicks.
Phone calls counted too
Most local leads still call. Calls through your Google Business Profile and every missed call land as contact records with a source — the same system that texts missed callers back.
AI search shows up
When ChatGPT or another assistant sends someone to your site and they reach out, that visit is recorded as the source. As AI referrals grow, you will be one of the few businesses that can actually see them.
It lives on the contact record
No separate dashboard to log into and forget. The source sits on each contact in your CRM, so your lead list can be filtered by it — every ad lead, every Google profile lead, in two taps.
Follow the lead to the job
Because the source stays on the contact, you can trace booked work back to what produced it. Clicks are vanity; jobs pay invoices. This connects the two.
Set up for you at onboarding
There is nothing to configure and no analytics degree required. We wire the forms, the call flows and the ad tagging when we build your site, and it runs from day one.
Four steps, none of them yours.
A lead arrives
Form, phone call or chat — from your website, your ads, your Google profile or an AI recommendation.
The source is stamped
The page, campaign or channel that sent them is written onto the contact record automatically.
The stamp follows the lead
Through follow-up, the conversation and the booking — the source never gets lost along the way.
You see what pays
Your leads, grouped by source. Renew what produces jobs, fix or cut what doesn't, with evidence.
Same budget. Two very different renewals.
Without it
- "How did you hear about us?" — and everybody says Google
- Ads renewed on gut feel, or cancelled the month before they worked
- Reports that count visits and clicks, not customers
- Every vendor grades their own homework and claims the win
- The one channel quietly producing jobs gets none of the credit
With it
- Every lead stamped with its source the second it arrives
- The 9:42pm form lead traced to the exact page and campaign
- Ad leads marked in the CRM, filterable in two taps
- Booked jobs traced back to the marketing that produced them
- Budget decisions made from your own lead list, not a sales pitch
It comes with your plan.
Lead source tracking is included on every website plan, starting with Launch — alongside your website rebuild, hosting and SEO. There is no separate analytics subscription and no setup fee.
Questions about lead source tracking.
It works best with the others.
Stop guessing where your customers come from.
Start with a free audit — where your leads come from today, what is going unmeasured, and what we'd wire up first. No contracts.
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