Every 5-star review answered. In your voice.
Everyone reading your reviews is also reading your replies — and an unanswered profile says nobody is minding the shop. Every 4- and 5-star review gets a real response within minutes, in your tone, without you writing it. Anything 3-star or lower is left for you on purpose. Included on every website plan from $299/mo.
Fully automatic, or drafted for you to post. Your call, either way.
“Called on a Sunday when our AC died and they had someone out the same afternoon. Honest about the price up front. Would use again.”
Thanks Marcus — glad we could get to you the same day. Summer Sundays are exactly when an AC picks its moment! Appreciate you trusting us, and we're here if you need anything.
Your replies are read by everyone except the reviewer.
The customer who left the review has already moved on. The person reading it is the one deciding whether to call you — and they scroll the replies as carefully as the reviews, because that is where a business stops being a star rating and starts being a person. A profile where the owner answers everyone reads as attentive. A profile with twenty reviews and no responses reads as abandoned, regardless of the rating on top.
It is also the single easiest thing in local marketing to skip. It costs nothing, takes two minutes, and never makes it onto a Tuesday. Which is exactly why the businesses that do it consistently stand out — and why we automate it instead of adding it to a list you already do not have time for. It pairs directly with the review funnel: one asks, this one answers.
What automatic review replies do.
Every 4- and 5-star review gets answered
Which is the large majority of them, and the ones that used to go unanswered simply because you were busy. A review sitting there with no reply for a month tells the next reader nobody is home.
Written for the review, not pasted
The reply picks up what they actually said — the Sunday call-out, the tech by name, the thing they were worried about — instead of five identical “Thanks for your feedback!” responses in a row.
In your voice, in your words
We set the tone during onboarding: warm and chatty, or short and professional. It reads like you wrote it, because it is built from how you write.
Minutes, not weeks
The reply is up while the review is still the first thing anyone sees on your profile, and while the customer is still likely to read it.
Paced like a person, not a bot
Replies go out during business hours and spaced apart, rather than twenty of them landing at 3am in one identical burst. A profile that answers at human hours reads as a human answering.
3 stars and under stay with you
Anything below 4 stars is left alone. A generic apology under a detailed complaint reads as exactly that, and only you know the facts — so that one is yours to answer, in your own words.
Every review pings your phone
Whatever the rating, a new Google review sends a notification to the app on your phone. You are never finding out about a 2-star review a fortnight later because nobody was watching the profile.
Fully automatic, or just drafted for you
Run it hands-off and replies post on their own, or switch it to suggestion mode where it writes the reply and you post it. Plenty of owners start on suggestions and go hands-off once they trust the tone.
Nothing invented
Replies never promise a refund, quote a price, admit fault or claim something that did not happen. Specifics stay with you.
It closes the loop
The same system that asked for the review answers it — so the customer sees a business that is paying attention from start to finish.
From new review to posted reply.
A review lands
New reviews on your Google Business Profile are picked up automatically, day or night.
A reply is written
Drafted from what the reviewer actually said, in the tone we set with you at onboarding.
It posts, or waits
Fully automatic a few minutes later, or held as a suggestion for you to post — your call, and you can change it any time.
You take the hard ones
Every new review notifies your phone. The 4s and 5s are already handled; anything lower is left for you to answer.
Same review. Two profiles.
Without it
- Reviews sit unanswered for weeks, or forever
- The few replies you managed are months apart
- When you do reply, it's the same line every time
- A critical review sits on top with silence under it
- The profile reads as unattended to anyone comparing you
With it
- Every 4- and 5-star review has a reply, usually within minutes
- Each one references what that customer actually said
- The tone is consistently yours, not a template
- 3 stars and under are left for you, never auto-answered
- The profile reads as a business that's paying attention
It comes with your plan.
Automatic Google review replies are included on every website plan, starting with Launch — alongside your website rebuild, hosting and SEO. There is no separate reputation tool to subscribe to and no setup fee.
Questions about automatic replies.
It works best with the others.
Make your profile look like someone's home.
Start with a free audit — how your reviews and replies compare to the businesses above you in the map pack. No contracts.
Get my free audit